Guest Speaker Summary: Laura Warfel, Olivet’s PR Specialist

September 2015On September 29, 2015, Laura Warfel was the first guest speaker for Olivet Nazarene University’s PRSSA Club.  A summary of her notes were provided to the group following her speech.  Below are notes about her remarks.  

Importance of professional development

  • Keeping up with the changing landscape of how we share news
  • Staying on top of social media, which is always changing and continuing to grow in importance
  • Building your confidence as a professional
  • Webinars are a great training resource for me! I especially enjoy many of the ones presented by Ragan Communications at http://ragan.com/Main/Home.aspx and Cision at http://www.cision.com/us/
  • I subscribe to a daily email newsletter from Ragan Communications and have learned much from the articles shared there.
  • Professional conferences presented by Council for Advancement and Support of Education (CASE) and Council for Christian Colleges and Universities (CCCU). These are specific to the world of Christian higher education.

Importance of belonging to PRSSA

  • Networking with other professionals in your field for internship and job opportunities, recommendations for quality service providers to help you in your job, and other insights about the profession
  • Hearing from guest speakers and learning from their expertise
  • Learning from others who are working in organizations similar to the one you are working in and benefiting from their experience
  • Working on projects together with other PR professionals and seeing benefits of combining your gifts and talents

10 things I’ve learned in the world of PR

  1. Flexibility will save you from disaster every time.
  2. When you’re blindsided, get all the facts before you do anything else.
  3. Ignoring doesn’t contribute to a good image.
  4. Patience and persistence pay off in the long run.
  5. You’re in a marathon, not a sprint.
  6. Creating goodwill with the people you represent will serve you well when you need them.
  7. Consistency in message keeps you honest and builds your credibility.
  8. When you’re enthusiastic about what you’re doing and sharing, others will respond to your enthusiasm.
  9. Give your opinion, but don’t cling to it.
  10. You’re more of a conductor than a soloist.

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